Founded in 2020 by a group of students from the faculty of digital economy at the National University of Management, SrokYeung is a web-3 startup that strives to empower farmers, protect customers, and engage tourists in the agriculture value chain. Through an online marketplace with a blockchain-based traceability system therein, SrokYeung promotes transparency and trust in the supply chain, by delivering customers with reliable product information and farmers with up-to-date market information. Additionally, SrokYeung offers agri-tourism opportunities through the GamiFI model, which allows tourists to have a fun and gratifying experience with the app. Tourists can earn rewards by supporting local products or enjoying agri-tourism activities.
